Aviva is pleased that Genevieve Haines has stepped into the role of Board Chair effective July 1, having previously served as a Vice-Chair. For several years she has headed Aviva’s PR Committee, lending her talents and guidance as we transformed our branding to commemorate our centennial anniversary.
Genevieve is president of Haines & Co., specializing in public relations and online outreach. A frequent speaker across the country on using social media for communications, she has been quoted in the Wall Street Journal and Inc. magazine on technology issues.
Previously, she was director of integrated communications at UCLA. She quickly built the University’s social networking presence from nonexistent into a nationally recognized leader–selected as a YouTube beta-test channel and a Google case study. Prior to that, she spent ten years at a Los Angeles public relations firm. She ran $20 million in programs for First 5 California along with numerous other campaigns.
We are excited to have her serve as board chair, continuing the superb governance of Bruce Andelson.